About Us

For generations, the land has provided—bananas growing in abundance, their fibers often overlooked, left behind after harvest. But today, those very fibres are being reimagined. What was once waste is now possibility.

Women gather here, not just to work, but to learn, to share, to build something together.

With careful hands, they extract, twist, and weave. The process is slow, almost meditative. Each basket, each coaster, each piece carries hours of effort—but also something deeper: pride.

For many, this is their first step into financial independence. For others, it is a chance to pass on skills, to become teachers within their own communities. And for the younger generation, it is a new way to stay connected to tradition while shaping a future of their own.

This initiative is not just about products.

It is about people.

It is about creating livelihoods where there were none, about turning overlooked resources into opportunity, about building a circular economy that respects both nature and culture. Nothing is wasted. Everything is valued.

Here, sustainability is not a concept—it is a way of life.

We call her Daadi not just because of her age, but because of the warmth she carries—the kind that feels like home, like stories whispered over slow afternoons, like wisdom shaped over years of quiet resilience. Her name is Sukhbati.

Each Dokra piece she shapes carries the rhythm of her life-the slow, deliberate pace, the imperfections that make it real, the strength that comes from years of doing the same thing with love.

She doesn’t speak much about her journey but you can see it-in the way she holds her tools, in the confidence of her hands, in the calmness of her presence. To the world, she is an artisan. To us, she is Daadi -
the keeper of stories,
the guardian of tradition,
the woman who turns fire, metal and memory into something that will outlive us all.

At 52, when most people begin to slow down, Alphonsa chose to begin again.

It started with curiosity—watching artisans transform discarded coconut shells into beautiful, functional pieces. What others saw as waste, she began to see as possibility. With quiet determination, she stepped into a space unfamiliar to her: tools, machines, carving, polishing.

The beginning wasn’t easy. The machines felt intimidating, her hands unsure. There were moments of hesitation, of doubt. But Alphonsa persisted. Day by day, she learned to hold the tools with confidence, to shape the shell with precision, to bring out its natural grain and beauty.

Today, Alphonsa is not just an artisan; she is a symbol of courage and reinvention. Every coconut shell she transforms carries more than craftsmanship—it carries her story. A story of starting over, of embracing the unknown, of proving that it’s never too late to create something meaningful.

Her hands now turn discarded shells into elegant bowls, lamps, and décor—each piece sustainable, soulful, and deeply human.

I started H’art N Craft in 2022 with a simple intent. Build something meaningful. Create impact with every product.

In the early days, I worked alone. I sourced materials, spoke to artisans, handled orders, and built the foundation piece by piece. Every decision was guided by one principle. Stay authentic to craft and community.

Over time, this effort grew into a network. Today, H’art N Craft connects with artisans across India. These are skilled creators from rural regions who carry forward generations of craftsmanship. Many of them are women. Today, 100 percent of our artisan base is women. This is not accidental. It is a conscious choice to support financial independence and dignity through work.

Our products reflect this journey. Every piece is handmade. Every material is chosen with care. We focus on sustainability at every step. Natural fibers, minimal processing, low waste. This is how we operate.

We stand for 100 percent made in India. Not just as a label, but as a commitment. We bring traditional Indian handicrafts into modern homes without losing their identity. We ensure artisans get fair value for their work.

H’art N Craft is more than a business. It is a platform. It connects rural talent to global markets. It creates opportunities where they are needed most.

Our goal is clear. Take Indian handicrafts to the world stage. Do it responsibly. Do it sustainably. And do it while uplifting the people who make it possible.

Anamika Roy
Founder